Groupama Épargne Salariale et Groupama Assurances Mutuelles

  • Goal

Increase the synergy between the commercial networks distributing Group Savings and Pension and P&C insurance in the regional mutuals to better serve the needs of corporate clients.

Making the commercial networks work together

  • Solution

Encourage a commercial to get interested in the business of his counterpart in order to be able to present all Groupama’s solutions to companies

  • How it works

A playful multi-business challenge based on team collaboration and joint actions.

Each commercial had to take up challenges that concerned the business of his counterpart: Group Savings and Pension or P&C

The challenges were collaborative. At the end of the challenge (3 months), each participant won a prize corresponding to the level reached by their regional mutual.

229 challenges completed, over 150 participants rewarded

  • Added value

Innovation: an original challenge, which stands out for the playful and modern aspect of the challenges proposed