CSR Strategy

CSR at the heart of Groupama’s strategy 

The Group’s CSR strategy is now a structuring part of the Group’s strategy and supports all our actions.

CSR Strategy

The strategy is based on 3 axes and 2 pillars to create a specific and differentiating strategy.

Developing a human, proactive and responsible customer relationship

➔ Customer relationship: Develop a long-term relations of trust that is useful to clients.
➔ Awareness of prevention: Highlight prevention actions to our clients.
➔ Knowledge of mutualism: Contribute to raising awareness of mutualism.

Manager giving document to female boss

Controlling risks related to environmental changes and lifestyles

➔ Climate: Acting on the challenges raised by the climate transition.
➔ Mobilities: Contributing to the development of new mobilities.
➔ Habitat: Promoting the evolution towards the habitat of tomorrow.
➔ Cyber: Helping customers adapt to the digital transition.
➔ Aging: Providing solutions to meet the challenges of an aging population.

Contributing actively to the sustainable development of local life

➔ Anchoring: Favoring solutions that support the local economy (maintaining direct and indirect employment in particular).
➔ Caring: Be a leader in caring:
– Develop and prioritize actions in favor of health;
– Focus on solidarity and mutual aid topics.

Business team putting together jigsaw puzzle

Implementing a clear, public savings and sustainable investment policy that is common to the entire Group

➔ Investments: Generalize the ESG approach to all investment activities.
➔ Savings: Generalize and promote sustainable savings offerings that have passed the ESG filter.

Audit service vector concept metaphor

Acting with pride in accordance with our values to protect people and the environment

➔ Carbon footprint: Have strong commitments in terms of carbon footprint reductions.
➔ Human resources: Strengthen our responsible management policy.
➔ Culture: Develop a native CSR approach for Group Governance and all our businesses and activities.

Based on its mutualist values, the Group and its companies have been acting for many years on social, societal and environmental issues. These commitments are reflected in : 

FAIRe Program

This program, launched by the Union des Marques, supports brands towards more responsible communication. Starting in 2022, the Groupama Group has joined the program on behalf of all its entities.

Logo_programme FAIRe

Support program for SMEs and large groups, led by the Ministry of Territorial Cohesion and Relations with Territorial Communities.

Logo Paqte avec les quartiers pour toutes les entreprises

Business Collective for a More Inclusive Economy

The mission of this collective is to imagine and develop original actions in favor of the inclusion of the most fragile populations.

Logo collectif d'entreprises pour une économique plus inclusive

Diversity Charter

The Diversity Charter is a commitment text that can be signed by any employer who wishes, through a proactive approach, to act in favor of diversity and thus go beyond the legal and judicial framework of the fight against discrimination.

Logo_charte de la diversité
The Group's Ethics Charter

The Group’s Ethics Charter unites and mobilizes employees around its values of proximity, commitment, performance and solidarity. It defines the group’s ethical commitments, such as:

  • acting with respect for the trust placed in us by our members and clients
  • encouraging the development of the individual and collective talents of our employees
  • affirming our vocation as a socially responsible and supportive player.

Code of conduct

The Groupama Group expects all of its employees, agents and general agents to adopt fair and honest practices in their professional activities and relations with the company’s stakeholders. Compliance with the code of conduct, directly inspired by the
values and commitments set out in the Group’s Ethics Charter, contributes to the development of a sustainable and responsible company by presenting principles and rules of behaviour to be adopted or prohibited. They form part of the Group’s overall written policies, and the Group Compliance policy in particular.