CSR Strategy

CSR at the heart of Groupama’s strategy

The Group’s CSR strategy is now a structuring part of the Group’s strategy and supports all our actions.

The strategy is based on 3 axes and 2 pillars to create a specific and differentiating strategy.

Developing a human, proactive and responsible customer relationship

➔ Customer relationship: Develop a long-term relations of trust that is useful to clients.
➔ Awareness of prevention: Highlight prevention actions to our clients.
➔ Knowledge of mutualism: Contribute to raising awareness of mutualism.

Controlling risks related to environmental changes and lifestyles

➔ Climate: Acting on the challenges raised by the climate transition.
➔ Mobilities: Contributing to the development of new mobilities.
➔ Habitat: Promoting the evolution towards the habitat of tomorrow.
➔ Cyber: Helping customers adapt to the digital transition.
➔ Aging: Providing solutions to meet the challenges of an aging population.

Contributing actively to the sustainable development of local life

➔ Anchoring: Favoring solutions that support the local economy (maintaining direct and indirect employment in particular).
➔ Caring: Be a leader in caring:
– Develop and prioritize actions in favor of health;
– Focus on solidarity and mutual aid topics.

Implementing a clear, public savings and sustainable investment policy that is common to the entire Group

➔ Investments: Generalize the ESG approach to all investment activities.
➔ Savings: Generalize and promote sustainable savings offerings that have passed the ESG filter.

Acting with pride in accordance with our values to protect people and the environment

➔ Carbon footprint: Have strong commitments in terms of carbon footprint reductions.
➔ Human resources: Strengthen our responsible management policy.
➔ Culture: Develop a native CSR approach for Group Governance and all our businesses and activities.

Based on its mutualist values, the Group and its companies have been acting for many years on social, societal and environmental issues. These commitments are reflected in :

FAIRe Program

This program, launched by the Union des Marques, supports brands towards more responsible communication. Starting in 2022, the Groupama Group has joined the program on behalf of all its entities.

Les entreprises s'engagent

“Les entreprises s’engagent“ The community of companies taking action for an inclusive society and a sustainable world. A program led by the Ministry of Labor, Health, and Solidarity.

Business Collective for a More Inclusive Economy

The mission of this collective is to imagine and develop original actions in favor of the inclusion of the most fragile populations.

Diversity Charter

The Diversity Charter is a commitment text that can be signed by any employer who wishes, through a proactive approach, to act in favor of diversity and thus go beyond the legal and judicial framework of the fight against discrimination.

The Group's Ethics Charter

The Group’s Ethics Charter unites and mobilizes employees around its values of proximity, commitment, performance and solidarity. It defines the group’s ethical commitments, such as:

acting with respect for the trust placed in us by our members and clients
encouraging the development of the individual and collective talents of our employees
affirming our vocation as a socially responsible and supportive player.

Code of conduct

The Groupama Group expects all of its employees, agents and general agents to adopt fair and honest practices in their professional activities and relations with the company’s stakeholders. Compliance with the code of conduct, directly inspired by the
values and commitments set out in the Group’s Ethics Charter, contributes to the development of a sustainable and responsible company by presenting principles and rules of behaviour to be adopted or prohibited. They form part of the Group’s overall written policies, and the Group Compliance policy in particular.

AFNOR CSR Label certificate

Building on its sustainability commitments and strategy, Groupama launched a labeling program for its companies in early 2024.
Groupama Assurances Mutuelles has kicked off the evaluation process and has been awarded ‘Engagé RSE’ at the ‘Confirmed’ level by AFNOR.

Charte 50+

Promoting the inclusion of employees over 50 by evolving workplace practices and valuing their experience.

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