Strategy

In a context of significant change, Groupama is facing external constraints that it has to take on board and transform into opportunities as part of the Group’s strategic programme:

• a difficult economic environment, with interest rates at very low levels over the long term and a systemic crisis affecting demand for insurance and putting pressure on the economic model adopted by insurers, particularly in the life insurance segment;

• very stiff competition;

• numerous regulatory and fiscal changes (Hamon law, ANI, Solvency II, etc.);

• significant technological advancements, with digital technology playing an increasingly significant role and access to large quantities of information via massive databases. Insurers need to be able to process this information – “big data” represents a considerable opportunity, as long as companies know how to use it.

The Group has a number of key strengths and differentiating factors that allow it to cope with this challenging environment:

• a dense and dynamic institutional network;

• a presence across all distribution channels with one of the most extensive networks in France;

• a market-leading position on the P&C and health and individual protection markets;

• very strong complementary brands, enabling it to address all types of customers;

• an extensive range of insurance and banking products and services, enabling it to cover all of our customers’ needs;

• an international network.

Groupama has built its strategic programme around these key strengths.