ASSUREURS CRÉATEURS DE CONFIANCE
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Motor, home, agricultural, services, business, professionnals and local authorities
Individual health, individual protection, life insurance – individual savings/pensions, group insurance
Asset management, property management, employee savings, banking
Groupama Loire Bretagne
The Carte blanche project is a response to the challenges of Groupama Loire Bretagne’s UP! strategic plan and communication ambitions. We are switching from a concept of geographical proximity (branch within 15 minutes’ journey) to one of human proximity (employees).
But – more importantly – to a concept of a project that features totally innovative methods of communication for its market, enabling us to differentiate ourselves externally while achieving internal buy-in.
We have multiple goals:
What practical form does this project take?
An interactive map hosted on a dedicated website, https://carteblanche.groupamaloire-bretagne.fr/, shows employees’ favourite places in the region. Each sheet shows the location, illustrated by a photo of the employee in the place in question, a sentence explaining their feelings for it, and a brief introduction to the individual and their workplace. (Groupama branch, site, telephone system).
At the same time, all employee portraits are posted as a priority on the Instagram @Groupamaloirebretagne feed, but also on the RM’s other social networks.
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