The Groupama Group becomes a signatory of the FAIRe programme for a more responsible communication!

9 March 2022

Logo_programme FAIRe

The FAIRe programme, launched by the Union des Marques, supports brands towards more responsible communication. From 2022, the Groupama Group will join the programme on behalf of all its entities.

The Union des Marques is an association bringing together 240 companies representing 1,500 brands in France.  In 2018, it launched a responsible communication programme, FAIRe.

What is the FAIRe programme?

15 commitments structured around 5 themes, reviewed every 2 years.

More than 40 signatory companies, of all sizes and in all sectors of activity.

1 report published at the end of each cycle.