ASSUREURS CRÉATEURS DE CONFIANCE
Motor, home, agricultural, services, business, professionnals and local authorities
Individual health, individual protection, life insurance – individual savings/pensions, group insurance
Asset management, property management, employee savings, banking
A survey conducted by ANIA (Italy’s National Association of Insurance) in partnership with market research company GFK has shown that the number of contacts between insurance companies and customers over one year is relatively weak (1.1 times). This data reflects the need of a loyalty programme. In May 2019, Groupama Assicurazioni thus launched Vivi Groupama in order to make the Customer-Company Agent relationship more sustainable and more frequent over time. This programme enables us to:
Customers only have to download the application, log into the reserved area and sign up to the loyalty programme (just one click). They only need an active contract to automatically accumulate points, calculated on the basis of business and value events. These give users the opportunity to enjoy lower insurance premiums.
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