Groupama launches Granvillage, an online service platform dedicated to short-line producers

25 February 2022

To help producers regain their rightful place at the heart of the economic and social fabric, Groupama, the leading insurer in the agricultural world, is developing a digital platform: Granvillage.

1 in 4* farmers offer their products in a short circuit. This marketing method creates value, both in human and financial terms, but it can also be a source of many challenges. Indeed, the sale of products in short circuits cannot be improvised: this method of distribution requires time, energy, and know-how.

*Source: Agreste

To support farmers who wish to start a short circuit approach and develop the business of those already established, Groupama, the leading insurer in the agricultural world, is developing a digital platform: Granvillage.

Among other things, the platform will make it possible to create an online shop window for better product visibility, to sell products online and to simplify the management of their marketing.