2025 International Agricultural Show: Groupama goes big!

The International Agricultural Show (SIA) started on Saturday, February 22, with the theme 'Agriculture, this French pride!' It will welcome visitors until Sunday, March 2. This year, Groupama is making a strong impression by offering an unprecedented visibility action in collaboration with the French brand Aigle.

A giant boot is installed at the entrance of the exhibition center at Porte de Versailles, marking the starting point of a treasure hunt for visitors to the show.

The concept is simple: the second boot moves around the show. It’s up to you to find where it has been! Footprints are placed on the ground to guide visitors, with the first stop at the Groupama stand.

For those who have the opportunity to visit the show, a contest is being held on social media, with many prizes to be won. You can take a photo in front of the boot and post it with the hashtags #SIA2025 #AVOSBOTTESPRETPARTEZ #GROUPAMA.

This year, the focus is on prevention, with several activities and tips at the Groupama stand:

• Health: ending back pain and health through diet;
• Road risks: testing your reflexes with virtual reality headsets;
• Cybersecurity/Bullying, with the presence of the National Gendarmerie. The “zero lost children bracelets” operation, which Groupama has partnered with for over 10 years, is also renewed. The bracelets are available at the entrance counters and all welcome points.

And the 2025 stand is in the colors of the new brand identity, as you can see in the photos below!