3 brands to cover all customer needs

Groupama is the only group in France able to cover all the insurance needs of its customers thanks to its three brands.

On the French market, in insurance and banking, the Group is present with three major brands with varying yet complementary positioning. Each brand reflects something specific in terms of communication:

  • Groupama, the general insurance brand focused on local services in France, distributed by the network of regional mutuals.
  • Gan, Gan “Expert Monitoring” is the short and sweet, adapted expression of the Gan brand’s positioning. This promise brings form toto life the commitment to customers and is concretely characterised by four fundamental pillars: advice, availability and responsiveness of tailored solutions, monitoring over time, this latter being the and foundation for building a relationship of trust.
  • Amaguiz, the pure player brand (100% direct), positioned on innovation at a competitive price.
    Internationally, the Groupama brand is exclusively represented through subsidiaries.



Groupama’s mission is to support its customers on a daily basis, at all key stages of their lives. Its priorities: proximity, listening and quality of relations.

Learn more about the Groupama brand



Historically an insurer of entrepreneurs, SMEs, and professionals, Gan is now the preferred insurer of all those undertaking a plan, whether in their private life or professional life.

Learn more about the Gan brand


“Amaguiz.com” is the brand dedicated to the Group’s innovation. Amaguiz’s ambition is to meet the needs of customers looking to benefit from a flexible solution, pricing calculated as close as possible to their needs and a truly personalised relationship.

Learn more about the Amaguiz.com brand