The customer is at the heart of the Groupama Group's concerns.
BE ONE OF THE BEST INSURERS
In each of its markets, the Group sets itself the objective of achieving a large percentage of highly satisfied customers and a constantly improving net recommendation index. Satisfaction not only plays a role in winning market share, but also in earning customer loyalty.
OUR KEY PROJECTS
- Develop a culture of service around our “Insuring tomorrow with confidence” tagline
to increase customer satisfaction
– Improve the quality and fluidity of customer processes based on their expectations
– Evaluate our actions with regular indicators
– Coordinate the approach within the teams to ensure broad implementation of our promise
- Earn the loyalty of our target customers by strengthening our market shares in our target business lines (health, P&C, agricultural) and build up the multi-product business
Indicators such as our customers’ Net Recommendation Index and the number of customers with only more than one policy provide a view on the successful implementation of these customer-focused actions.
DISCOVER THE OTHER WORKSTREAMS
OF THE GROUP STRATEGIC PROGRAMME 2014-2018